A tool designed to estimate customer or employee retention rates often employs inputs such as starting and ending group sizes, or the period’s additions and subtractions. For example, a business starting with 100 customers and ending with 90 after one month would have a 90% estimated rate for that period.
Estimating these rates provides valuable insights into business performance and areas for potential improvement. Historical data analysis can identify trends and inform future strategies. Understanding these trends allows organizations to proactively address potential issues, optimize resource allocation, and foster long-term stability and growth. This analytical approach enables data-driven decision-making for improved operational efficiency and profitability.