An eye primer is a cosmetic product applied to the eyelids to enhance the appearance and longevity of eyeshadow and other eye makeup. It creates a smooth, even base, preventing creasing and fading and intensifying color payoff. Eye primers come in various formulas, including gels, creams, and liquids, each with unique properties and benefits.
Eye primers play a crucial role in eye makeup by extending wear time, preventing smudging and creasing, and enhancing color vibrancy. They can also help smooth out the eyelid texture, minimize the appearance of fine lines and wrinkles, and create a more polished and professional finish. Historically, eye primers have been used for decades by makeup artists and beauty enthusiasts alike, and their popularity continues to grow as the demand for long-lasting and flawless eye makeup increases.